Getting the tools right

Most agents today are excited to jump into the social media world. They have visions of more clients, more buyers, new ways to advertise their listings, and exciting ways to keep in touch with the clients. They are ready to post, tweet, blog, and shoot their way to the top of their local market. But for most agents, this excitement and vision only lasts a short while before they give up. And tell everyone they know that social media really doesn’t work. Not for them. Not for anyone. Here’s the dirty little secret why… They just weren’t prepared.
A builder would never dream of building a new home without the proper tools- a screwdriver and hammer just won’t cut it. Not building houses of today. Sounds a bit silly, but that’s really the same thing most realtors do when they first venture into social marketing. They don’t prepare. They don’t gather the right tools.
If you want to see results, if you truly want to succeed, then before you sign up, log in, and start sending your first tweet, take the time to gather the tools you need. Even more important, learn how to use those tools. Learn how to work with photos, how to make a video, how to create a banner, and how to do
a screen shot. When you can create your own media using the free tools out there, you can really push your limits with social media. And really start to see incredible results.
The next blog will include a list of all the tools- both hardware and software- that can make you online social life easier and appear so much more professional.
Keep Selling It Social!